Magdesigns®

Mohamed Ali Ghouila — Sr. Product Designer ①

Design that empowers*

RoleSr. Product Designer
FocusB2C / B2B / Design Systems
Status● Open to enquiries

Selected Work

(01) — Case index, 5 entries
01

Removing friction from a high-stakes credit funnel

Redesigning a financial application flow to surface every step without hiding it behind a swipe.

A. Challenge

A carousel hid steps users had already committed to — discoverability relied on a swipe many never made.

B. Approach

Explored three directions, shipped vertical disclosure cards on an existing design-system component — every step visible, accessible.

C. Outcome

A fully visible, accessible application; post-launch result being instrumented.

  • Conversion
  • Accessibility
  • Compliance UX
Open full case study Fintech — Shipped
02

Smart Repayment Guard

A context-aware intervention that warns without blocking — preserving autonomy while surfacing real risk.

A. Challenge

Good at “how much can I take?”, silent on “should I?” — risk hides in repeat withdrawals under stress.

B. Approach

A context-aware bottom sheet that warns without blocking — future-cost snapshot, soft alternatives, explicit choice.

C. Outcome

Concept / stakeholder proposal with a defined test plan (projected, not results).

  • Behavioural design
  • Mobile app
  • Research
Open full case study Fintech — Concept
Your rate after this payout — 157€ rises to 283€, +126€ for 36 months
03

A calmer way through the job hunt

An AI-native companion for anxious job seekers, honest about what its AI can’t know.

A. Challenge

10 of 10 surveyed job seekers tracked applications with no dedicated tool; 0 of 10 would trust a bare match score.

B. Approach

A score-free, reasoned fit assessment tested head-to-head against two other bets — the calm one-workspace direction won with users.

C. Outcome

Slice 1 runs end to end — capture, streamed assessment, reopenable cards. Still in build, deliberately unlaunched.

  • AI-native product
  • Solo build
  • Research-led
Open full case study Career tech — Prototype, in build
04

From six products to one operational hub

Unifying a fragmented enterprise ecosystem — one SSO, one IA, a shared design system.

A. Challenge

Six products behaved like six startups — multiple logins, manually stitched KPIs, no shared IA.

B. Approach

Reframed fragmentation as infrastructure — one SSO, one IA, a workspace home; founded the design system.

C. Outcome

One operational hub, and a design system that outlived the portal.

  • 0 → 1
  • Information architecture
  • Enterprise UX
Open full case study Enterprise SaaS — Shipped
05

Predictive maintenance, legible at a glance

Turning dense sensor data into a three-level view where failing machines stand out immediately.

A. Challenge

All the sensor data, almost none of the legibility — failing machines didn’t stand out.

B. Approach

Three legible levels (Fleet / Asset / Signal), each answering one question; severity over completeness.

C. Outcome

Fleet triage moved from an undifferentiated table to a severity-sorted view.

  • Data visualisation
  • IoT
  • B2B UX
Open full case study B2B / IoT — Shipped

More work under NDA — request the full portfolio deck.

In Numbers

(02) — Career highlights
0+Years in design
0Companies & clientsTeamBank / VIER / SAP / SEW
0Focus disciplinesB2C / B2B / Design systems
0Design systems foundedTeamBank · VIER

“I believe design is about empowering people through simplicity. By stripping away the unnecessary, we reveal the true essence and create solutions that not only function beautifully but also resonate deeply on a personal level.”

— Design philosophy, Mohamed Ali Ghouila

About

(03) — Profile & experience
Mohamed Ali Ghouila

A. Profile

I’m a senior product designer working across B2C, B2B and design systems, for companies and clients including TeamBank, VIER, SAP and SEW. My work spans consumer fintech, enterprise platforms and the systems that keep product teams consistent.

  • B2C product design
  • B2B platforms
  • Design systems
  • UX strategy
  • Prototyping
  • Research & testing
Request CV — PDF

Tooling: Figma, ProtoPie, Adobe, prototyping stack

B. Selected experience

  1. TeamBankSenior UX/UI, CX & Brand Designer — consumer fintech (easyCredit)2023–26
  2. VIERSenior UX/UI Designer & Scrum Master — CX software & design system2021–23
  3. SAP / openSAPDigital Designer — interactive eLearning2017–18
  4. SEW-EurodriveUX/UI Designer — IoT, co-initiated DriveRadar2018–19

Voices

(04) — What collaborators say

Working with Mohamed Ali at VIER was a pleasure. He’s one of the most thoughtful and reliable designers I’ve encountered, blending strategic thinking with a keen eye for detail. He communicates clearly, listens well, and encourages teamwork, even when facing complex challenges.

Malek BoukhariFrontend Engineer — VIER

We have provided top-notch interactive eLearning and digital resources, particularly for openSAP. He displayed excellent multidisciplinary design skills, ensuring great customer experiences, and maintained a positive attitude in an agile setting.

Derya EskinSenior eLearning Dev — openSAP

I highly recommend Mohamed Ali, a talented creative I brought on while leading the Digital Center of Excellence for Video and Virtual Events. His expertise and dedication were invaluable to our global team.

Adnan PolatAuthority Engineering

(05) — Contact

Let’s talk*

* new products, complicated funnels, fragmented systems — if it needs clarity, I’d like to hear about it.

elghouilamed@gmail.com
Elsewhere LinkedIn ↗ Instagram ↗
Phone+49 176 476 969 36
Based inGermany — remote & on-site